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5 Musicians Launching Brands In Cannabis

Submitted by Marijuana News on Tue, 09/29/2015 - 08:45

Cannabis and music go together naturally, as any enthusiast will tell you.

It’s not surprising that several well-known musicians are starting their own legal cannabis ventures and working to align themselves with the industry; it’s a smart branding decision, both for the celebrities and the companies they work with. However, which celebrities are in it for the business and which ones are just trying to tie their names to a trendy product? Lifelong advocates Snoop Dogg, Willie Nelson and Bob Marley make the list, but so does latecomer/cancer survivor Melissa Etheridge and enterprising young rapper Wiz Khalifa.

Who are these celebrities, what business model or partnerships are they pursuing, and what is their projected success? Find out below!

Willie Nelson

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Country star and unabashed cannabis advocate Willie Nelson just received private equity fundingfrom Tuatara Capital for his “Willie’s Reserve” brand of cannabis, to...

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Roni Stetter
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